Ecological and packagingfree shopping is perfectly feasible. Launched two and a half years ago, Fanny Mele’s lowwaste shop sells mainly packagingfree organic products from local and Belgian producers. 'I buy most of my products in bulk. People can fill their bottles or jars with whatever they need. I love doing this. Showing people that there is an alternative to all this wasteful packaging’. A member of the zerowaste movement, Veerle Colle is a huge fan of the lowwaste establishment. ‘This is a way of combating the huge mountain of waste and wasted energy and raw materials'. She points to a growing interest in short supply chains and local, sustainable initiatives, not least because of the corona crisis and the climate change issue. ‘Back in 2014, Flanders did not have a single lowwaste shop. The region now has 34, six of which are in the Flemish Rand area around the city of Brussels’.