A bicycle repairer with JP Bikes in Ruisbroek, Johan Peremans does not mince his words. After 18 years he is literarily and figuratively aware of what is for sale on the market.
‘I know that a €100-bike is unsafe. It’s rubbish.’ The bicycles he sells are all compliant with European safety standards. ‘I offer an after-sales service, I need a bicycle repairer qualification and a business management certificate but nota supermarket.’ Bicycles have improved a great deal since Peremans started in the business. ‘First and foremost, they have become much safer.’